Product Photography

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Sarah Jenkins (velvethadrian), 2017 of Heartsprung Steel’s metalwork, 2017.

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Sarah Jenkins (velvethadrian), 2017 of Heartsprung Steel’s metalwork, 2017.

Product photos are a new and interesting challenge! In the same picture, a photographer has to think about beauty, the expression of the product, and branding. It’s a work-in-progress and a really exciting learning curve.

Obviously, one wants a beautiful photograph, but too much visual interest in a composition and it isn’t clear that it’s about the hooks. Too little, and nobody understands what the photo is about. Additionally, a product photo should show how the object works as well as its most flattering angle. No one will want to buy a hook if they don’t know that it will hold their stuff or how it’ll hang on the wall. And last, what kind of product is it and what does the company want to say to its potential buyers?

In these photos, I wanted to show the functionality of these hooks and also clearly show how they would be put up. I achieved it by using the hooks in the photograph and also by leaving the nails that affix it to the wall unobscured. I chose the unfinished wall and boards as a background in an attempt to impart some of the rustic feel of the company, while the warm light and the new leather of the strap on the hook balance that old-fashioned element and make it a little more current. Hopefully the overall effect is warm and a little classy, but very real, homey, and almost touchable.

If you liked these hooks, check out Heartsprung Steel’s Etsy shop. These and more are up there already, or will soon appear.